Social Media in Higher Education: Case Studies, Reflections and Analysis - cover image


Chris Rowell

Published On





  • English

Print Length

302 pages (xx+282)


Paperback156 x 21 x 234 mm(6.14" x 0.83" x 9.21")
Hardback156 x 24 x 234 mm(6.14" x 0.94" x 9.21")


Paperback1271g (44.83oz)
Hardback1661g (58.59oz)



OCLC Number





  • JN
  • JNM
  • JNV
  • UBW


  • EDU000000
  • EDU015000
  • COM060140


  • LB2395.7


  • social media
  • Higher Education
  • university
  • student learning
  • enhance teaching and learning
  • digital communication
  • Twitter
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Social Media in Higher Education

Case Studies, Reflections and Analysis

How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication.

This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theory and educational context.

Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in higher education and what it means to work in a modern higher education environment.


An experiment in form and content, its aim is to be a guide and map of some of the opportunities to develop more open and networked practices while navigating the potential downsides of social media, including perceived loss of privacy and amplification of disadvantage and abuse. It is an excellent and accessible starting point for, as well as route to, a deeper understanding and a more sophisticated use of social media.

Prof. Shân Wareing

Chief Operating Officer and Deputy Vice-Chancellor (Education), London South Bank University


'Social Media in Higher Education: Case Studies, Reflections and Analysis' helps to scaffold different learners from #beginner to #advanced and even facilitates learning by doing through the use of podcasts and case studies. In addition, it not only provides a unique insight into the evolution of social media but also encourages readers to reflect on the increasingly blurred lines of public and private digital realms.

Jo Doyle

"Chris Rowell (ed.), Social Media in Higher Education: Case Studies, Reflections and Analysis". Australian Journal of Education (0004-9441), vol. 64, no. 1, 2020. doi:10.1177/0004944119900044

Full Review

Additional Resources


1. From a Tweet to a Blog, to a Podcast, to a Book

(pp. 3–14)
  • Chris Rowell

2. Social Media in Higher Education - The Podcast

(pp. 15–18)
  • Chris Rowell

3. Developing a Professional Online Presence and Effective Network

(pp. 21–34)
  • Sue Beckingham

4. Re-Engineered Continuing Professional Development and Modelled Use of Cloud Tools and Social Media by Academic Developers

(pp. 35–48)
  • Martin Compton
  • Timos Almpanis

5. Ten Days of Twitter

(pp. 49–60)
  • Mark Warnes

6. Open and Networked Scholarship

(pp. 61–70)
  • Suzan Koseoglu

7. Exploring the Use of Social Media in the Higher Education Classroom

(pp. 73–82)
  • Alex Avramenko
  • Chrissi Nerantzi

8. The Use of Social Media Tools and Their Application to Creative Students

(pp. 83–94)
  • Serena Gossain

9. Role of Social Media in Learning: Benefits and Drawbacks - How Social Presence Theory Explains Conflicting Findings

(pp. 95–106)
  • Kawachi Kawachi

10. Bursting Out of the Bubble: Social Media, Openness and Higher Education

(pp. 107–116)
  • Jennie Blake
  • Chris Millson
  • Sam Aston

11. Cambridge Analytica, Facebook, and Understanding Social Media Beyond the Screen

(pp. 117–130)
  • Zoetanya Sujon

12. Leadership and Social Media

(pp. 133–140)
  • Julie Hall

13. Leadership and Social Media: Challenges and Opportunities

(pp. 141–150)
  • Donna Lanclos
  • Lawrie Phipps

14. Building Cohort Identity through Social Media

(pp. 153–160)
  • David Webster

15. Creating a Sense of Belonging and Connectedness for the Student Arrival Experience in a School of Arts and Humanities

(pp. 161–170)
  • Rachel Challen

16. Joint Reflection on Twitter, Phenomenography and Learning Friendships

(pp. 171–182)
  • Chrissi Nerantzi
  • Margy MacMillan

17. PressEd - Where the Conference Is the Hashtag

(pp. 183–196)
  • Pat Lockley
  • Natalie Lafferty

18. Expertise in Your Ears; Why You Should Jump on the Podcasting Bandwagon

(pp. 199–210)
  • Dave Musson

19. Etiquette for the Anthropocene

(pp. 211–222)
  • Jane Norris

20. Learning to Twalk: An Analysis of a New Learning Environment

(pp. 223–236)
  • Andrew Middleton
  • Alex Spiers

21. Academics’ Understanding of Learning Spaces: Attitudes, Practices and Outcomes Explored through the Use of Social Media

(pp. 237–248)
  • Santanu Vasant

22. Somewhere in Betweens: My Experience of Twitter as a Tool for Continuous Personal Development

(pp. 251–260)
  • Andy Horton

23. The 'Healthy Academic', Social Media, and a Personal and Professional Journey

(pp. 261–268)
  • Neil Withnell


Chris Rowell

Academic Developer in Digital Enhanced Learning at London South Bank University