The Environment in the Age of the Internet

The Environment in the Age of the Internet Heike Graf (ed.)
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How do we talk about the environment? Does this communication reveal and construct meaning? Is the environment expressed and foregrounded in the new landscape of digital media?
The Environment in the Age of the Internet: Activists, Communication, and the Digital Landscape is an interdisciplinary collection that draws together research and answers from media and communication studies, social sciences, modern history, and folklore studies. Edited by Heike Graf, its focus is on the communicative approaches taken by different groups to ecological issues, shedding light on how these groups tell their distinctive stories of "the environment". This book draws on case studies from around the world and focuses on activists of radically different kinds: protestors against pulp mills in South America, resistance to mining in the Sámi region of Sweden, the struggles of indigenous peoples from the Arctic to the Amazon, gardening bloggers in northern Europe, and neo-Nazi environmentalists in Germany. Each case is examined in relation to its multifaceted media coverage, mainstream and digital, professional and amateur.
Stories are told within a context; examining the "what" and "how" of these environmental stories demonstrates how contexts determine communication, and how communication raises and shapes awareness. These issues have never been more urgent, this work never more timely. The Environment in the Age of the Internet is essential reading for everyone interested in how humans relate to their environment in the digital age.

The Foundation for Baltic and East European Studies has generously contributed towards the publication of this volume.

The Environment in the Age of the Internet: Activists, Communication, and the Digital Landscape

Heike Graf (ed.) | July 2016
192 | 16 colour illustrations | 6.14" x 9.21" (234 x 156 mm)
ISBN Paperback: 9781783742431
ISBN Hardback: 9781783742448
ISBN Digital (PDF): 9781783742455
ISBN Digital ebook (epub): 9781783742462
ISBN Digital ebook (mobi): 9781783742479
ISBN Digital (XML): 9781783746293
DOI: 10.11647/OBP.0096
BIC subject codes: RN (The environment), JFD (Media studies), UD (Digital lifestyle)

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Notes on Contributors

1. Introduction
    Heike Graf
    Resonance in News Media
    About this Volume

2. The Environment in Disguise: Insurgency and Digital Media in the Southern Cone
    Virginia Melián
    Digital Media and Protest
    The Study
    Camouflaged Arguments
    User-Generated Content and Mainstream Media
    Networking beyond the Digital
    Mobile Personal Engagement
    Opportunities for Public Debate
    Civic Engagement and Media Practice

3. Exploitation or Preservation? Your Choice! Digital Modes of Expressing Perceptions of Nature and the Land
    Coppélie Cocq
    Mining Boom, Land Rights, and Perceptions of the Environment
    YouTube: A Channel for Environmental Activism
    Contesting Narratives
    Media Logic
    Polarisation or Zone of Contact

4. Natural Ecology Meets Media Ecology: Indigenous Climate Change Activists’ Views on Nature and Media
    Anna Roosvall and Matthew Tegelberg
    Defining Traditional Ecological Knowledge
    Defining Media Ecology
    Method and Material

5. The Culture of Nature: The Environmental Communication of Gardening Bloggers
    Heike Graf
    Garden Blogs
    Environmental Communication from a Systems-Theoretical Perspective
    Difference-Theoretical Approach
    The Role of Topics
    Ecology and Gardening in the Mainstream Media
    The Topics of Gardening Blogs
    Consumption: Developing/Refusing a ‘Buyosphere’
    Production: Developing Green Gardening

6. The Militant Media of Neo-Nazi Environmentalism
    Madeleine Hurd and Steffen Werther
    NPD Media: Party Websites
    The NPD and the Environment
    The Neo-Nazi World of Umwelt & Aktiv
    Nature-Oriented Action: A Cure for National Ills
    Women, Youth, and Germanic Nature: From Umwelt to Aktion


Coppélie Cocq ( is Associate Professor of Sámi Studies at Humlab, Umeå University, Sweden. Her research interests lie in the fields of folkloristics, digital humanities and environmental humanities, with specific focus on storytelling, place-making and revitalisation in Indigenous contexts. Her recent publications include ‘Reading Small Data in Indigenous Contexts: Ethical Perspectives’, in Research Methods for Reading Digital Data in the Digital Humanities, edited by Griffin and Hayler (2016); ‘Mobile Technology in Indigenous Landscapes’, in Indigenous People and Mobile Technologies, edited by Dyson, Grant and Hendriks (2016); and ‘Indigenous Voices on the Web: Folksonomies and Endangered Languages’ published in the Journal of American Folklore in 2015.

Heike Graf ( is Associate Professor of Media and Communication Studies at Södertörn University, Stockholm. Her research and teaching centre around environmental communication, with specific interest in theory and digital communication. Recent publications include ‘From Wasteland to Flower Bed: Ritual in the Website Communication of Urban Activist Gardeners’ published in Culture Unbound: Journal of Current Cultural Research in 2014 and ‘Examining Garden Blogs as a Communication System’, published in the International Journal of Communication in 2012.

Madeleine Hurd ( is Associate Professor of Modern History at Södertörn University, Stockholm. Her research has focused on emotions and gender in medialized rituals of spatial belonging in inter-war Germany and in German far-right environmentalism. Recent publications include ‘Nature, the Volk, and the Heimat: The Narratives and Practices of the Far Right Ecologist’ (co-authored with Steffen Werther), published in Baltic Worlds in 2013; ‘Contested Masculinities in Inter-War Flensburg’, in Bordering the Baltic: Scandinavian Boundary-drawing Processes, 1900–2000 (2010), which she also edited; and ‘Reporting on Civic Rituals: Texts, Performers and Audience’, in Ritual and Media: Interdisciplinary Perspectives, edited by Brosius and Polit (2010).

Virginia Melián ( is Assistant Professor of Media Studies and Latin American Studies at Stockholm University. Her research has focused on media and environmental movements in Latin America. Her overview of Swedish Research on Latin America will be published in the forthcoming Distant Gazes, edited by Fredrik Uggla.

Anna Roosvall ( is Associate Professor of Media Studies (IMS) at Stockholm University. Her research is centred on the nation-globalisation continuum and theories of justice and solidarity in relation to media in four related areas: climate change and indigenous peoples; migration, mobility and the politics of place; world new images; and cultural journalism. She is currently working with Matthew Tegelberg on the book Media and Transnational Climate Justice: Indigenous Activism and Climate Politics, which will be published by Peter Lang.

Matthew Tegelberg ( is Assistant Professor of Social Science at York University, Canada. His research on cultural tourism, media representations of indigenous peoples and environmental communication has appeared in Tourist Studies, Triple C: Communication, Capitalism, & Critique, International Communication Gazette, and in several edited collections. His current work places emphasis on the impact new media technologies and practices are having in these areas of study. He is part of the research network MediaClimate.

Steffen Werther ( is Senior Lecturer and Researcher of Historical and Contemporary Studies at Södertörn University in Stockholm. He is interested in German and Scandinavian history, from the nineteenth century to the present day, with a focus on nationalism, racial theory and National Socialist ideology. His doctoral thesis examined the implementation of the SS’s Greater Germanic idea in Denmark. His latest publications include: ‘Nordic-Germanic Dreams and National Realities: A Case Study of the Danish Region of Sønderjylland, 1933–1945’, in Racial Science in Hitler’s New Europe, edited by Anton Weiss-Wendt and Rory Yeomans (2013); and ‘Go East, Old Man: Space, Ritual and the Politics of Memory among Europe’s Waffen-SS Veterans’ (co-authored with Madeline Hurd), published in Culture Unbound in 2014.