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Madeleine Hurd; Steffen Werther

Published On


Page Range

pp. 137-170

Print Length

33 pages

6. The Militant Media of Neo-Nazi Environmentalism

  • Madeleine Hurd (author)
  • Steffen Werther (author)
This chapter examines how neo-Nazi websites and print media wed the slogans, symbols, visuals, and narratives of the radical patriot to those of the homeland-loving environmentalist, and how this combination results in a coherent set of complementary media messages. The case history is the media of the National-Democratic Party of Germany (NPD), focusing on the years 2010–2013. The chapter analyzes the NPD’s web presence and the magazine Umwelt & Aktiv, including images, tone, themes, and calls to environmentalist action, and the dimensions of gender and youth in the messaging. These media deploy the key concept of Heimat, which comprises territory, culture, and people, and which the neo-Nazis wish to defend against perceived enemies, such as immigrants and internationalists. The frames of fear (of threats to the Heimat) and nostalgia (for what must be protected) are combined in a narrative of “irreparability,” effectively linking the visuals and narratives of militant xenophobia to biocentric environmentalism. The standard anti-globalization, pro-environment messaging, which is also used by ecocritics on the left, is given a special, frightening slant: the need to protect German (and European) biomass.


Madeleine Hurd


Steffen Werther