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The Image of Africa in Ghana’s Press: The Influence of Global News Organisations

The Image of Africa in Ghana’s Press: The Influence of Global News Organisations Michael Serwornoo
Paperback ISBN: 978-1-80064-041-2 £20.95
Hardback ISBN: 978-1-80064-042-9 £30.95
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Read about the importance of this contribution on our .

The Image of Africa in Ghana’s Press is of high conceptual, theoretical and methodological quality. It gives a good overview of the literature and the state of the art in the fields tackled by the author. The originality of the book lies especially in its methodological approach.
Prof Guido Keel, Director of  the Institute of Applied Media Studies, Zurich University of Applied Sciences

The Image of Africa in Ghana’s Press is a comprehensive and highly analytical study of the impact of foreign news organisations on the creation of an image of Africa in its own press. Identifying a problematic focus on the Western media in previous studies of the African media image, Serwornoo uses the Ghanaian press as a case study to explore the effects of centuries of Afro-pessimistic discourse in the foreign press on the continent’s self-description.

This study brings together a number of theoretical approaches, including newsworthiness, intermedia agenda setting, postcolonial theory and the hierarchy of influences, to question the processes underpinning the creation of media content. It is particularly innovative in its application of the methodological frameworks of ethnographic content analysis and ethnographic interview techniques to unveil the perspectives of journalists and editors.

The Image of Africa in Ghana’s Press presents a vital contribution of the highest academic standard to the growing literature surrounding Afro-pessimism and postcolonial studies. It will be of great value to scientists in the field of journalism studies, as well as researchers interested in the merging of journalism research, postcolonial studies, and ethnography.

The Image of Africa in Ghana's Press: The Influence of Global News Organisations
Michael Serwornoo | January 2021
256pp. | 6 colour illustrations | 6.14" x 9.21" (234 x 156 mm)
Global Communications vol. 2 | ISSN 2634-7245 (Print) | 2634-7253 (Online)
ISBN Paperback: 9781800640412
ISBN Hardback: 9781800640429
ISBN Digital (PDF): 9781800640436
ISBN Digital ebook (epub): 9781800640443
ISBN Digital ebook (mobi): 9781800640450
ISBN Digital (XML): 9781800640467
DOI: 10.11647/OBP.0227
Categories: BIC: 1H (Africa),  JFD (Media studies), J (Society and social sciences), KNTJ (Press and journalism) ; BISAC: LAN008000 (Language Arts & Disciplines : Journalism), SOC052000 (Social Science : Media Studies), HIS001050  (HISTORY / Africa / West). OCLC Number: 1232119846.


Introduction Download
Michael Serwornoo

1. Historical and Contextual AntecedentsDownload
Michael Serwornoo

2. Benefitting from the State of the Art Download
Michael Serwornoo

3. Theoretical and Conceptual Frameworks Download
Michael Serwornoo

4. Methodology Download
Michael Serwornoo

5. Portrayal of Africa: Results of Ethnographic Content Analysis Download
Michael Serwornoo

6. Postcolonial Trajectories of the Ghanaian Press: Discussing Actors, Conditions and the Power Dynamics Download
Michael Serwornoo

7. Discussing Africa’s Media Image in Ghana: A Synergy of Actors, Conditions and Representations Download
Michael Serwornoo

Michael Yao Wodui Serwornoo received his PhD in International Communication (Media Studies) from the Ruhr-University Bochum (RUB) in 2018. Before completing his PhD, he taught and pursued research in the field of media and communication at the University of Cape Coast, and Central University, all in Ghana. He has published articles on community media in the Australian Association's 3CMedia and Journal of Media Business Studies. He has more than fifteen years of experience as a broadcast journalist before becoming an academic, with a staff exchange internship at the BBC World Service.