Copyright

Mohamed Amer

Published On

2024-04-10

Page Range

pp. 103–126

Language

  • English

Print Length

23 pages

6. Mutrah Old Market, Oman

Analysis to Enhance a Living Heritage Site

Chapter of: Tangible and Intangible Heritage in the Age of Globalisation(pp. 103–126)
Mohamed Amer examines the tangible and intangible heritage characteristics of the traditional market of Mutrah in Oman’s capital city of Muscat. He assesses its interactive historic, architectural, urban, social, economic and cultural values alongside their managerial features, in order to identify practical measures for the enhancement of this living cultural heritage, the effective preservation of Omani cultural identity, avenues for local socio-economic empowerment and sustainable cultural tourism. Here, Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses brought to light the internal and external factors that are favourable to achieving these objectives.

Contributors

Mohamed Amer

(author)
PhD candidate in Heritage Marketing and Sustainable Cultural Tourism at Roma Tre University
https://orcid.org/0000-0003-1471-3856

Mohamed Amer is a Heritage Management Professional and a PhD candidate in Heritage Marketing and Sustainable Cultural Tourism at Roma Tre University. He is a HeritageForAll initiative founder and ICOMOS-ICTC member. He has an extensive background in heritage management and marketing and holds an MA in Heritage Conservation and Site Management from BTU Cottbus-Senftenberg and Helwan University (2015), and has taken part in many activities organised by UNESCO and other international organisations. He participated in Oecumene Studio, as a researcher, in the heritage project ‘SIWI’. He led two international internship programs in ‘Rural Heritage and Traditional Food’ and ‘Musealization of Cultural Identity’.