Bruce Gaston

Published On


Page Range

pp. 53–56


  • English

Print Length

4 pages

Filboid Studge

  • Bruce Gaston (author)
Mark Spayley, a commercial artist, wants to marry the daughter of Duncan Dullamy, a devious businessman. Dullamy agrees if Mark can help sell the new breakfast cereal he has launched. Mark changes its name to the unappetising-sounding “Filboid Studge” and creates an advertising poster showing tortured figures in Hell, with the caption “they cannot buy it now”. This depiction of the cereal as something unpleasant but good for you strikes a chord with many people and it becomes a runaway success. Dullamy makes a fortune and marries his daughter off to somebody of a much higher social standing than the impoverished artist Mark.


Bruce Gaston


Bruce Gaston has taught at the English Department of the Ruprecht-Karls-Universität, Heidelberg, Germany since 2008. His current research interests focus on British and Irish literature, culture and history in the first half of the twentieth century. He blogs about Saki and related issues at