Martin Osborne; Ariel Rubinstein

Published On


Page Range

pp. 45–56


  • English

Print Length

11 pages

Consumer preferences

In this chapter preferences and choice are analysed in a context central to standard economic theory: an individual contemplating and choosing quantities of various goods. Such an individuals referred to as a consumer. In this chapter preferences, without considering choice, are discussed.


Martin J. Osborne

Professor Emeritus of Economics at University of Toronto

Ariel Rubinstein

Emeritus in School of Economics at Tel Aviv University
Professor of Economics at New York University