It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how rational economic men and women can be. Behavioral economics — an effort to incorporate psychological ideas into economics — has become all the rage.
This book by well-known economist David K. Levine questions the idea that behavioral economics is the answer to economic problems. It explores the successes and failures of contemporary economics both inside and outside the laboratory. It then asks whether popular behavioral theories of psychological biases are solutions to the failures. It not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.
Levine’s book is essential reading for students and teachers of economic theory and anyone interested in the psychology of economics.
Levine’s book is essential reading for students and teachers of economic theory and anyone interested in the psychology of economics.
Is Behavioral Economics Doomed?: The Ordinary Versus the Extraordinary
David K. Levine | September 2012
ix + 143 | 6.14" x 9.21" (234 x 156 mm)
ISBN Paperback: 9781906924928
ISBN Hardback: 9781906924935
ISBN Digital (PDF): 9781906924942
ISBN Digital ebook (epub): 9781906924959
ISBN Digital ebook (mobi): 9781906924966
DOI: 10.11647/OBP.0021
BIC subject codes: BUS (Micro-economics and economic theory)
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1. Introduction
2. Does Economic Theory Work?
3. Why Is The World So Irrational?
4. Does Economic Theory Fail?
5. You Can Fool Some Of The People...
6. Behavioral Theories I: Biases and Irrationality
7. Behavioral Theories II: Time and Uncertainty
8. Learning and Friends
9. Conclusion: Psychology, Neuroscience and Economics
2. Does Economic Theory Work?
3. Why Is The World So Irrational?
4. Does Economic Theory Fail?
5. You Can Fool Some Of The People...
6. Behavioral Theories I: Biases and Irrationality
7. Behavioral Theories II: Time and Uncertainty
8. Learning and Friends
9. Conclusion: Psychology, Neuroscience and Economics
© David K. Levine

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Some rights are reserved. This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. This license lets others remix, tweak, and build upon the work even for commercial purposes, as long as they credit the author of the work and license their new creations under the identical terms. Attribution should include the following information:
Levine, David K. Is Behavioral Economics Doomed?: The Ordinary versus the Extraordinary. Cambridge, UK: Open Book Publishers, 2012, https://doi.org/10.11647/OBP.0021
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This lively and combative book examines some of the myths that
behavioral economists have invented about the success of their
discipline when compared with neoclassical or mainstream economics. Our
predecessors were indeed mistaken to exclude psychology and laboratory
experimentation from economics, but the vagaries of fashion have
resulted in things moving too far in the other direction. Drawing on his
wide knowledge of the whole field of economic endeavor and almost never
resorting to equations, Levine demonstrates that mainstream economics
is not the narrow sectarian failure of common repute. Nor are the more
ambitious claims that behavioralists make for the economic applications
of their theories founded on anything genuinely robust.
- Ken Bimore
Emeritus Professor of Economics, University College London
Emeritus Professor of Economics, University College London
Any behavioral economists wondering why behavioral economics is not widely embraced by the traditional areas of economics should read this book. Any traditional economists feeling some skepticism about behavioral economics but not sure why should read this book. Levine looks at major results claimed by behavioral economists. He argues that behavioral economists often ignore a long history of similar ideas already present in traditional economics. He points to serious empirical weaknesses in behavioral theories arguing that behavioral economists have fallen short in interpreting experimental data and have built theoretical frameworks based on results that are not replicable.
-Charles R. Plott
Edward S. Harkness Professor of Economics and Political Science
California Institute of Technology
Edward S. Harkness Professor of Economics and Political Science
California Institute of Technology