Contents

1.

Introduction

1

1.1

Preface

1

1.2

Structure

7

1.3

Budgets don’t make decisions, people do

9

1.4

Notes on data

9

2.

Institutional Revenues

13

2.1

How big is the university budget?

13

2.2

How big is the university by enrollment size and growth?

16

2.3

Are budgets growing or shrinking over time?

20

2.4

Where does the revenue come from?

21

2.5

How does the revenue mix differ by type of institution?

23

2.6

How much is tuition?

25

2.7

How fast has tuition increased, and why?

26

2.8

What is included in tuition and fee revenue?

27

2.9

How much revenue do institutions receive per student?

28

2.10

What are the trends in per-student revenues?

31

2.11

Why isn’t all revenue treated the same way?

32

2.12

Why worry about state appropriations and investment income if tuition dominates?

34

2.13

What is the revenue significance of out-of-state and international students?

35

3.

Institutional Expenditures

39

3.1

Where does all the money go?

39

3.2

How does investment in major functions differ by type of institution?

41

3.3

What do institutions spend per student?

43

3.4

What are the trends in per-student spending?

44

3.5

What share of costs are covered by tuition versus subsidy?

45

3.6

Do out-of-state students subsidize in-state students?

47

3.7

Why do higher education costs rise so much?

50

3.8

What can be done to control costs in higher education?

54

3.9

Does the university make a profit?

56

4.

Public Funding: Grant Aid, Loans and Appropriations

59

4.1

How does public funding for higher education work?

59

4.2

How does aid add up on a per-student basis?

61

4.3

What proportion of students get state aid, and how much do they get?

64

4.4

How does public financial aid vary by institution?

65

4.5

What are the amounts and trends in student loans?

69

4.6

What is the history of state investment in higher education?

73

4.7

How have state appropriations changed by type of institution?

78

4.8

How much does each state spend per student?

80

4.9

Where has state spending gone instead of higher education?

82

4.10

When did tuition revenue overtake state revenue?

83

4.11

Do state funding cuts increase tuition?

85

4.12

Does performance funding work?

86

4.13

Can’t we simply privatize a public university?

87

4.14

How are universities funded in other countries?

90

5.

Human Resources

93

5.1

What is the organizational structure?

93

5.2

How many employees are there?

95

5.3

How much are employees paid?

97

5.4

What is the size of the faculty?

98

5.5

How has faculty composition changed by rank?

101

5.6

What is the proportion of part-time faculty members?

103

5.7

How much do the faculty earn?

105

5.8

What are the types of support staff and their salaries?

108

5.9

Is administrative bloat a myth?

110

5.10

How do we account for graduate assistants?

112

5.11

How much do graduate assistants earn?

113

5.12

How much are employee fringe benefits and costs?

115

6.

Academic Affairs

119

6.1

What does a college budget include?

119

6.2

What is RCM or activity-based budgeting?

123

6.3

What is the cost of producing a degree?

126

6.4

How does the cost of degree production vary by discipline?

127

6.5

Do the humanities cross-subsidize the STEM fields?

128

6.6

How have popular majors shifted over time?

130

6.7

What does it cost to run a graduate program?

133

6.8

How much do the faculty earn by discipline?

135

6.9

What are the financial implications of tenure?

136

6.10

How do we account for faculty time and workload distribution?

140

6.11

What is happening in online higher education?

143

6.12

What is the budget role of international programs?

151

6.13

What are the trends in library expenditures?

156

6.14

How much do we spend on information technology?

159

7.

Student Affairs

165

7.1

What are the numbers for recruiting and admissions?

165

7.2

What are the academic and financial profiles of the incoming class?

168

7.3

How much aid are incoming students awarded by income level?

171

7.4

How much aid goes to need versus merit?

173

7.5

How is tuition discounting used?

176

7.6

Why do students drop out and what proportion are retained?

177

7.7

What are the patterns and trends in graduation rates?

180

7.8

What are the trends in student services spending?

184

7.9

What is the total cost of attendance with room, board, and books?

185

7.10

How has affordability changed?

189

7.11

How much debt do students have at graduation?

191

7.12

What are the rates of student loan repayment?

193

7.13

What is going on with textbook prices and spending?

195

8.

Research

201

8.1

What’s in the research budget, and how big is it?

201

8.2

What are the trends in research expenditures?

205

8.3

What is the research funding mix by discipline?

208

8.4

Why do universities lose money on research?

210

8.5

Which are costlier to support, graduate assistants or postdocs?

214

8.6

How much does research compliance cost?

216

8.7

How does the university earn money from technology transfer?

218

9.

Public Service, Cooperative Extension, and Community Engagement

223

9.1

Where’s the land grant money, and how does it fund cooperative extension?

223

9.2

What is the business model for performing arts centers?

227

9.3

How are university museums paid for?

230

9.4

How is a university press supported?

234

10.

Facilities & Finance

241

10.1

What do campus buildings cost?

241

10.2

What are the trends in campus construction and deferred maintenance?

243

10.3

How much is the university’s “mortgage” and debt payment?

245

10.4

How much is the campus energy and utility bill?

248

10.5

Does the university have a rainy-day fund?

249

10.6

Why isn’t parking free?

252

10.7

Do public-private partnerships and outsourcing save money?

253

11.

Health Sciences, Hospitals & Medical Schools

257

11.1

How do hospital budgets compare to main campus budgets?

257

11.2

How are medical schools funded?

259

11.3

How much are medical school faculty salaries?

262

11.4

What is the mix of health science research funding?

265

12.

Athletics

269

12.1

How big is the business of college sports?

269

12.2

How important are subsidies and media revenues in athletics?

274

12.3

Is the number of student athletes increasing?

276

12.4

What are the trends in athletics spending and where does the money go?

278

12.5

Which sports make or lose money?

280

12.6

Do all head coaches earn millions?

282

12.7

Does athletic success benefit the university’s bottom line?

284

13.

Fundraising

287

13.1

How much do universities raise in gifts?

287

13.2

Who is giving, and what are they supporting?

290

13.3

How big are endowments and how much have they grown?

293

13.4

How does a university endowment work?

299

13.5

Are fossil fuel divestment and socially responsible investing financially viable?

303

13.6

How does the business of university fundraising work?

307

13.7

What role do alumni donors and associations fill in fundraising?

313

14.

Outcomes & Futures

317

14.1

What are the financial benefits of a degree?

317

14.2

Do university rankings have a financial impact?

323

14.3

What is the economic impact of a university?

329

14.4

Our business model: what is it and how do we manage it?

332

14.5

Which schools are most at risk for closing, especially with COVID-19?

336

14.6

What are the long-term financial futures for higher education?

341

Epilogue

349

Acknowledgements

351

About the Author

357

Appendices

359

Appendix A: Institutions in the Data Set

359

Appendix B: Land Grant Institutions

390

References

395

Figures

429

Box Figures

449

Tables

453

Boxes

455

Index

457

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