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© 2019 Chris Rowell. Copyright of individual chapters is maintained by the chapters’ authors.

This work is licensed under a Creative Commons Attribution 4.0 International license (CC BY 4.0). This license allows you to share, copy, distribute and transmit the text; to adapt the text and to make commercial use of the text providing attribution is made to the authors (but not in any way that suggests that they endorse you or your use of the work). Attribution should include the following information:

Chris Rowell (ed.), Social Media in Higher Education: Case Studies, Reflections and Analysis. Cambridge, UK: Open Book Publishers, 2019,

In order to access detailed and updated information on the license, please visit,

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All external links were active at the time of publication unless otherwise stated and have been archived via the Internet Archive Wayback Machine at

Updated digital material and resources associated with this volume are available at

Every effort has been made to identify and contact copyright holders and any omission or error will be corrected if notification is made to the publisher.

ISBN Paperback: 978-1-78374-668-2

ISBN Hardback: 978-1-78374-669-9

ISBN Digital (PDF): 978-1-78374-670-5

ISBN Digital ebook (epub): 978-1-78374-671-2

ISBN Digital ebook (mobi): 978-1-78374-672-9

ISBN XML: 978-1-78374-673-6

DOI: 10.11647/OBP.0162

Cover image: Photo by Francisco Gomes on Unsplash at

Cover design: Anna Gatti.

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