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Contents

Notes on Contributors

ix

Foreword

xiii

1.

Introduction

Heike Graf

3

Resonance in News Media

6

About this Volume

9

References

19

2.

The Environment in Disguise: Insurgency and Digital Media in the Southern Cone

Virginia Melián

23

Background

26

Digital Media and Protest

28

The Study

30

Camouflaged Arguments

32

User-Generated Content and Mainstream Media

34

Networking beyond the Digital

36

Mobile Personal Engagement

39

Opportunities for Public Debate

42

Civic Engagement and Media Practice

44

Conclusion

48

References

51

3.

Exploitation or Preservation? Your Choice! Digital Modes of Expressing Perceptions of Nature and the Land

Coppélie Cocq

55

Mining Boom, Land Rights, and Perceptions of the Environment

57

YouTube: A Channel for Environmental Activism

58

Contesting Narratives

65

Media Logic

67

Polarisation or Zone of Contact

71

Conclusions

73

References

74

4.

Natural Ecology Meets Media Ecology: Indigenous Climate Change Activists’ Views on Nature and Media

Anna Roosvall and Matthew Tegelberg

77

Introduction

77

Defining Traditional Ecological Knowledge

81

Defining Media Ecology

83

Method and Material

85

Analysis

88

Conclusions

99

References

103

5.

The Culture of Nature: The Environmental Communication of Gardening Bloggers

Heike Graf

107

Garden Blogs

108

Environmental Communication from a Systems-Theoretical Perspective

110

Difference-Theoretical Approach

110

The Role of Topics

114

Ecology and Gardening in the Mainstream Media

115

The Topics of Gardening Blogs

118

Consumption: Developing/Refusing a ‘Buyosphere’

119

Production: Developing Green Gardening

126

Conclusions

132

References

135

6.

The Militant Media of Neo-Nazi Environmentalism

Madeleine Hurd and Steffen Werther

139

NPD Media: Party Websites

142

Emotions

143

The NPD and the Environment

147

The Neo-Nazi World of Umwelt & Aktiv

151

Nature-Oriented Action: A Cure for National Ills

156

Women, Youth, and Germanic Nature: From Umwelt to Aktion

158

References

167

Index

173