13. Data Subjects in European Private Law

This chapter seeks to examine the discourse surrounding the involvement of private law in promoting the rights of data subjects, particularly within the evolving landscape of digital environments. To achieve this, it initially delves into the existing regulations within the European Union, exploring their foundational principles. Subsequently, it provides an overview of the key provisions of the General Data Protection Regulation, elucidating how the regulation currently recognises control over data as a significant—arguably, the primary—mechanism for safeguarding individuals when participating in digital interactions. However, as the far-reaching impact of data analyses on human lives suggests a need for a broader viewpoint, the chapter scrutinises the potential role of private law in complementing and enhancing the traditional stance of data protection law.