Copyright
Robyn Longhurst; Lynda Johnston;Published On
2025-02-25Page Range
pp. 469–474Language
- English
Print Length
6 pages
Focus groups
Chapter of: The Field Guide to Mixing Social and Biophysical Methods in Environmental Research (pp. 469–474)
Focus groups are usually made up of 6 to 12 participants and are a useful method for gathering a wide range of opinions and experiences about a specified topic. Careful preparation including creating ahead of the discussion a list of themes or questions to ask helps keep the discussion focused. This method can be used as a stand-alone method or with a suite of other methods.
Contributors
Robyn Longhurst
(author)Deputy Vice-Chancellor Academic at Victoria University of Wellington
Lynda Johnston
(author)Professor of Geography at University of Waikato