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Copyright

Martin Osborne; Ariel Rubinstein

Published On

2020-03-27

Page Range

pp. 45-56

Print Length

11 pages

Consumer preferences

Chapter of: Models in Microeconomic Theory ('She' Edition)(pp. 45–56)
In this chapter preferences and choice are analysed in a context central to standard economic theory: an individual contemplating and choosing quantities of various goods. Such an individuals referred to as a consumer. In this chapter preferences, without considering choice, are discussed.