Mohamed Amer is a Heritage Management Professional and a PhD candidate in Heritage Marketing and Sustainable Cultural Tourism at Roma Tre University. He is a HeritageForAll initiative founder and ICOMOS-ICTC member. He has an extensive background in heritage management and marketing and holds an MA in Heritage Conservation and Site Management from BTU Cottbus-Senftenberg and Helwan University (2015), and has taken part in many activities organised by UNESCO and other international organisations. He participated in Oecumene Studio, as a researcher, in the heritage project ‘SIWI’. He led two international internship programs in ‘Rural Heritage and Traditional Food’ and ‘Musealization of Cultural Identity’.