📚 Save Big on Books! Enjoy 10% off when you spend £100 and 20% off when you spend £200 (or the equivalent in supported currencies)—discount automatically applied when you add books to your cart before checkout! 🛒

Copyright

Julie Hall

Published On

2019-06-30

Page Range

pp. 133-140

Print Length

7 pages

12. Leadership and Social Media

  • Julie Hall (author)
In her chapter, Hall argues that good leadership in universities requires effective communication and this includes the use of social media. University staff in a leadership role can use social media to broadcast information to their staff and students, raise the profile of the university and build both external and internal relationships. Julie also outlines how such public engagement can create uncertainty and fear as it ‘fractures’ the more traditional modes of communication.

Contributors

Julie Hall

(author)